The Asus ZenWatch 3 was a previous top pick for a Wear OS smartwatch. As of now, it has reached the end of its Wear OS updates (after a very long delay getting to Android Wear 2.0). Its rotating crown does not actually work to turn or scroll anything on the screen. Its proprietary watch band connections mean that your options are limited to what is available from third parties on Amazon. And the watch is hard to find new.
The Apple Watch boasts cutting-edge smartwatch tech including mobile payments with Apple Pay, stand-alone GPS, full waterproofing up to 50 meters, and thousands of apps. The user interface is very simple and attractive. It's easy to use and it has advanced, easy-to-use fitness tracking features, thanks to a plethora of sensors and an excellent heart rate monitor.