Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
Since the early days of modern smartwatches, we’ve sought to test as many relevant models as we can and recommend the watches that do the best job of making a smartwatch convenient and useful. We test Wear OS watches by wearing them while they’re connected to Android phones. Whenever possible, we ask other people to try out our potential picks to get an idea of how others react to a watch’s size, style, interface, and other features.
Up your fitness game, connect to your favourite apps, and keep on top of social media – all from your wrist. A smartwatch allows you to stay in touch with the world by connecting to your smartphone via cutting-edge technology. Browse our stylish smartwatch collection to discover a diverse range of styles from the world’s biggest brands including Sekonda, Casio, and Cannibal.

Since the early days of modern smartwatches, we’ve sought to test as many relevant models as we can and recommend the watches that do the best job of making a smartwatch convenient and useful. We test Wear OS watches by wearing them while they’re connected to Android phones. Whenever possible, we ask other people to try out our potential picks to get an idea of how others react to a watch’s size, style, interface, and other features.
Google announced in late August a substantial new version of Wear OS, which should roll out to nearly every smartwatch running Android Wear 2.0 as of September 2018. The biggest changes are to the navigation of Wear OS’s homescreen, which means it could make these watches significantly easier to use. The updated UI will give you four primary places to go from your watch face: Swiping left gets you to the new Google Fit and its Heart Points and Move Minutes; swiping right brings you to a hopefully fast-loading, better-responding Google Assistant interface for asking questions or issuing commands; swipe up and you’ll see a long stream of all of your notifications, which you can interact with and respond to; swipe down, as with Wear 2.0, to access quick settings. Google told Engadget that the update focuses on reducing loading times and improving Assistant responsiveness, which addresses some of our major our misgivings about Wear OS. We’ll test this latest Wear OS and update this guide after we have a better sense of the changes.
This watch won’t work unless you have an iPhone. However, it is hands-down the best smart watch for an iPhone. Other watches (including the Fossil Q Venture) will work with an iPhone, but won’t be able to answer calls or respond to texts, and if you want to customize the apps on your watch, you’ll need to navigate the Google Play store through the watch screen.
These new smartwatches build on a pretty familiar package. Both are powered by the Qualcomm Snapdragon Wear 2100 processor and run on Wear OS. Both also get GPS, NFC for Google Pay, and heart rate sensors as well. The Venture is the smaller of the two, measuring in at 40mm with an 18mm band. The Explorist, on the other hand, is a 45mm watch with a 22mm band.

Smartwatches, like smart phones, can also run apps, via your smart phone or right on the watch. These include health and fitness apps (thus the comparison with activity trackers), apps that control functions such as music and the camera on your phone, navigation apps, and more. Because most smartwatches have open software platforms (at least so far), developers are coming up with new and innovative apps that can increase the functionality of the devices.
Built-in GPS and a great workout coach make the Huawei Watch 2 a great companion on long runs and intense workouts. You can leave your phone behind, too, thanks to onboard music storage and the ability to connect Bluetooth headphones to the watch. Like the LG Watch Sport, the Huawei Watch 2 has an LTE version, but unfortunately, Huawei isn't selling that model in the US yet.
As of July 2013, the list of companies that were engaged in smartwatch development activities consists of Acer, Apple, BlackBerry, Foxconn/Hon Hai, Google, LG, Microsoft, Qualcomm, Samsung, Sony, VESAG and Toshiba. Some notable omissions from this list include HP, HTC, Lenovo, and Nokia.[59] Science and technology journalist Christopher Mims identified the following points in relation to the future of smartwatches:
Apple Watch is crisp, beautiful, high-resolution screen that’s smaller than an Oreo cookie. No surprise, Apple knows what they’re doing when they design a home product. Much like the other additions to the Apple suite, the Series 3 is sleek and stylish. Everything from the navigation to the screen layouts has been optimized to utilize the space given rather than be constricted by it.
Bottom line: Some fitness trackers work equally well with an iPhone or Android device, but some smartwatches are built to pair with Android phones so you won’t enjoy full functionality and pairing on an iPhone. The Apple Watch only pairs with the iPhone so is off limits to Android users. Your existing phone choice will play an important part in choosing a smartwatch. You can check your smartphone’s compatibility with a range of Google Wear-powered smartwatches at g.co/WearCheck
Google announced in late August a substantial new version of Wear OS, which should roll out to nearly every smartwatch running Android Wear 2.0 as of September 2018. The biggest changes are to the navigation of Wear OS’s homescreen, which means it could make these watches significantly easier to use. The updated UI will give you four primary places to go from your watch face: Swiping left gets you to the new Google Fit and its Heart Points and Move Minutes; swiping right brings you to a hopefully fast-loading, better-responding Google Assistant interface for asking questions or issuing commands; swipe up and you’ll see a long stream of all of your notifications, which you can interact with and respond to; swipe down, as with Wear 2.0, to access quick settings. Google told Engadget that the update focuses on reducing loading times and improving Assistant responsiveness, which addresses some of our major our misgivings about Wear OS. We’ll test this latest Wear OS and update this guide after we have a better sense of the changes.

No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
The newest member of the TicWatch family from Mobvoi is the TicWatch Pro. The biggest feature about this smartwatch is that it actually has two displays. The first is a transparent and low-power FTSN LCD display, and that is placed on top of its OLED display. While the top FTSN display shows you basic info like the time, the date, your heart rate and step count, you can switch over to the OLED display, which shows off all of the features of Google’s Wear OS.
As of July 2013, the list of companies that were engaged in smartwatch development activities consists of Acer, Apple, BlackBerry, Foxconn/Hon Hai, Google, LG, Microsoft, Qualcomm, Samsung, Sony, VESAG and Toshiba. Some notable omissions from this list include HP, HTC, Lenovo, and Nokia.[59] Science and technology journalist Christopher Mims identified the following points in relation to the future of smartwatches:
Apple Watch Series 3: If you are an iPhone user and generally exist in Apple’s ecosystem, it makes sense to get an Apple Watch. The design quality is exceptional and the Watch makes a nice pairing with your iPhone as materials and design elements are common to both. Apple’s Health app covers most of the bases when it comes to tracking your essential fitness and activity indicators - nutrition, sleep, physical exercise, but Apple has gone further with HealthKit, which allows health and fitness apps downloaded from the App Store to share data with each other. Apple has committed to Watch, and its attention to practical and eye-pleasing design as well as useful tracking features is commendable. ($529)

Fossil introduced its fourth generation of smartwatches, the Q Explorist HR and Q Venture HR, upgraded versions of our current picks at the same respective prices. These editions of the watches add untethered GPS, NFC for Google Pay purchases, and heart-rate monitoring. Fossil also claims that they’re waterproof enough for swimming. However, both use an aging Qualcomm Snapdragon Wear 2100 chip when a newer version is expected to arrive in September.
Outside of the Fossil Group, we're waiting for the Casio Pro Trek WSD-F30 and Montblanc Summit 2. The Summit 2 will be the first smartwatch to run on Qualcomm's new Snapdragon 3100 processor, which aims to make a raft of improvements including beefing up the battery life. It's also expected to be joined by a new Louis Vuitton smartwatch, which will run on that new Snapdragon chip.
Flaws but not dealbreakers: The Apple Watch requires an iPhone—if you have another kind of phone, you’re out of luck. While good Apple Watch apps are better than what you get for Android smartwatches, many are still very limited compared with their phone counterparts. And it can get annoying how aggressively the Apple Watch turns off its screen (to save energy) whenever it senses you’ve put your arm down.
Google confirmed to Tom's Guide that the company won't be releasing its own Wear OS smartwatch this year. The news comes after months of rumors that a Google-branded Pixel Watch running on Qualcomm's latest processor would be launched at Google's October hardware event. Instead, Google plans to focus on adding features to Wear OS on the software side and support the companies who are currently making Android smartwatches. Google's hardware event is Oct. 9.
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