Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
The Asus ZenWatch 3 was a previous top pick for a Wear OS smartwatch. As of now, it has reached the end of its Wear OS updates (after a very long delay getting to Android Wear 2.0). Its rotating crown does not actually work to turn or scroll anything on the screen. Its proprietary watch band connections mean that your options are limited to what is available from third parties on Amazon. And the watch is hard to find new.

Wirecutter writers have been researching, testing, and writing about smartwatches since early 2013, just after the first Pebble watches were shipped to Kickstarter backers. I’ve personally worn nearly every notable smartwatch since that first Pebble and have written about them for a number of publications, including IT World and Fast Company. I also have extensive experience with Android phones, having written the (since outdated) Complete Android Guide and numerous articles about Android. I also contribute to and help edit the Wirecutter guide to the best smartwatch for iPhones.
Unlike the Apple Series 3, you can get third-party watch faces along with the default options. Many of these third-party faces also come with customizable widgets so you can manage layout without cluttering up your watch. From the homepage (which displays the time and date), you can twist the bezel to access fitness tracking data, like steps taken and calories burned, check the weather, change the song you’re listening to, or use any number of custom widgets.
For all of you outdoorsmen, Casio returned to IFA this year with its latest Pro Trek watch. The Casio WSD-F30 takes the same great features of previous generations and slaps them inside of a slightly slimmer body. The 60.5mm × 53.8mm × 14.9mm body is still pretty huge, but it’s considerably smaller than what came before it and still maintains 5ATM water resistance, MIL-STD-810, and even low-temperature resistance.
348 x 250 Resolution Touchscreen Display/ Color LCD/ Dynamic Personal Coaching/ PurePulse Heart Rate/ Popular Apps/ SmartTrack/ Sleep Stages And Insights/ Store And Play Music/ Water Resistant Up To 50M And Tracks Swims/ Built-In NFC Chip/ All-Day Activity/ Built-In GPS/ Multi-Day Battery/ Multi-Sport Modes/ Smartphone Notifications/ Charcoal And Smoke Gray Finish
It doesn't get better than the Apple Watch Series 4. The new slimmer body and bigger screen make it sleeker and more stylish than ever before. The unique modern design works for both men and women. The smartwatch comes in 40mm and 44mm styles to fit wrists big and small. You can buy it in several finishes to match your style and there are dozens of Apple-made and third-party watch bands to make the Watch your own.
Having a miniature computer strapped around your wrist is no longer a pipe dream. The Apple Watch and other options from popular manufacturers, like Fitbit, Samsung, LG, and Fossil, have been gunning to craft the best smartwatch. Now a few years more mature, the smartwatch market offers more than ever, whether you’re after a particular style, iOS and Android phone compatibility, or just a bunch of features.
Flaws but not dealbreakers: The Vívosport’s screen is highly sensitive to incidental brushes and touches; we ended up activating the screen auto-lock feature, a small annoyance. Compared with a dedicated GPS running watch, the GPS tracking on any fitness band takes longer to connect to satellites; and it’s easier to see your pace and other statistics on a running watch’s larger LCD screen while moving than on a fitness band’s relatively miniscule display. Garmin doesn’t have the motivating social network of Fitbit, so it’s less likely that your friends or coworkers will connect and challenge you, or that a corporate fitness challenge will work with your Vívosport. A fitness band falls short of a full-featured smartwatch, because typically it won’t give you a voice assistant, let you install apps, or let you interact with phone notifications, and many of those notifications will be difficult to read on the Vívosport’s small screen.
While testing the Q Venture, we found the response time to be pretty solid when it came to calls and notifications. The typical response time for a notification was somewhere around 10 seconds. We were, however, able to immediately ignore calls. This quick response time should give you plenty of time to retrieve your phone from your pocket or fish it out of your purse.
Pebble (watch) was an innovative smartwatch that raised the most money at the time on Kickstarter reaching $10.3 Million between April 12 and May 18, 2012. The watch has a 32-millimetre (1.26 in) 144 × 168 pixel black and white memory LCD using an ultra low-power "transflective LCD" manufactured by Sharp with a backlight, a vibrating motor, a magnetometer, ambient light sensors, and a three-axis accelerometer.[47][48][49][50][51] It can communicate with an Android or iOS device using both Bluetooth 2.1 and Bluetooth 4.0 (Bluetooth Low Energy) using Stonestreet One's Bluetopia+MFi software stack.[52] Bluetooth 4.0 with low energy (LE) support was not initially enabled, but a firmware update in November 2013 enabled it.[53] The watch is charged using a modified USB-cable that attaches magnetically to the watch to maintain water resistance capability.[49] The battery was reported in April 2012 to last seven days.[54] Based on feedback from Kickstarter backers, the developers added water-resistance to the list of features.[55] The Pebble has a waterproof rating of 5 atm, which means it can be submerged down to 40 metres (130 ft) and has been tested in both fresh and salt water, allowing one to shower, dive or swim while wearing the watch.[56]
You can also use devices that support the Google Wear operating system in conjunction with an iPhone as well as a Samsung Gear device that runs Samsung’s own Tizen operating system. But Google Wear and Tizen devices are designed to pair with smartphones using the Android OS, so you won’t get full functionality when pairing with an iPhone. For instance, some Android smartwatches carry Samsung’s smartwatch line-up and naturally enough, work best with Samsung smartphones, but are still compatible with Android-powered Huawei or Nokia phones.
Apple Watch (1st generation and Series 1) Apple watchOS No 8.2+ (1st generation) 10.0+ (Series 1) Apple S1 (1st generation) Apple S1P 4.0 LE ] From paired iPhone No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes IPX7 Digital 1.7 / 1.5 319x390 / 272x340 AMOLED 1.5 250 / 205 Lithium-ion 42 mm / 38 mm 12.46 / 12.3 36.2 / 32.9 Varies Yes Yes No
They include a heart rate monitor, pedometer and altimeter to track steps taken and stairs climbed and often a GPS chip to record your distance covered. They will sync with your smartphone to give you a suite of tools to monitor your exercise progress. Many of them will offer notifications of incoming phone calls, text and email alerts as well. But they are designed with fitness tracking in mind. If you are happy using your smartphone for your day to day messaging, calendar, apps and music, a fitness tracker will suffice.

When we compared the storage space of the Samsung Gear Sport with the other contenders, it didn’t have the most. With 4 GB — only a quarter of what you’ll get with the Apple Watch Series 3 GPS — you will have to manage your apps so you don’t run out of room. If you like to carry all of your music with you and you have an extensive library, you might run out of space with the Gear Sport.
If you want a smart watch that uses cellular data without using up the battery, consider upgrading to the Samsung Gear S3. A close cousin to the Gear Sport, the S3 has all the perks of an LTE smart device (downloading apps, texting, checking email) and, unlike the Apple Series 3, it won’t quit after three hours. In fact, you could feasibly get 72 hours out of this LTE version of the Samsung Gear Sport.
Garmin, known primarily for its GPS and fitness devices, has taken one step closer to full-featured smartwatches with their Vivoactive 3 Music. This model doesn't run on Wear OS (Google's increasingly-popular OS for wearables), but it does offer thousands of free apps, watch faces, and more via Garmin’s ConnectIQ store. The Vivoactive 3 Music also comes preloaded with 15 sports apps to monitor your progress whether you're running, swimming, lifting, or doing yoga — because, at its core, Garmin is still all about fitness tracking

Many of these smart watches work with your smartphone rather than just outright replacing it. Others, like the Samsung Gear Sports can work just as well solo. Do you stream music? Do you use your GPS for all your little excursions? While these are tasks easily handled by most modern smartphones, if you intend to use your smart watch in a similar fashion, you’ll want to make sure you choose one that can keep up with your phone.

The SmartWatch 2 is a streamlined version of Sony's first smartwatch (which went on sale in 2013) with a number of new features. The SmartWatch 2 has a thin bezel; it's almost all screen, which gives it a modern, sleek look. You choose from one of two strap designs, black plastic or black stainless steel, or you can swap those out for a leather strap in one of seven colors ($20 each). We tested the model with the plastic strap, which is light and flexible and can fit close to your wrist.

No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
Apple has continued its focus on its health focus with the Series 4. In addition to being able to detect a fall, this new Apple Watch introduces three heart-rate tracking features that will be available later this year. It lets you know if your heart rate is too low, it can detect irregular rhythms (which may indicate atrial fibrillation), and most impressively, it serves as an FDA-cleared electrocardiogram.
Aside from its jack-of-all-fitness-trades, master-of-none nature, the Gear Sport has other drawbacks. Chief among them is that voice dictation is significantly less reliable than on the Apple Watch or Wear OS and is best used for short phrases and quick replies. Then there’s S Voice, the digital assistant that can’t do much—and you probably don’t have time to learn how to make it do the few things it can do. And major apps still do not have a presence in Samsung’s marketplace—the Sport runs Samsung’s Tizen operating system instead of Wear OS—so any app or device you want to control directly on your phone is a gamble on an indie developer having the same need.
When you do switch to the OLED display, you are in TicWatch Pro’s Smart Mode, and you can perform all of the features and functions that are available in the smartwatch. However, switching to the low-power FTSN LCD display puts the watch in its Essential Mode. The nice thing is that when you switch back to Smart Mode. all of the heart rate and steps info gathered by the watch’s Essential Mode are synced up and transferred to the onboard Wear OS. As you might expect, the battery life in Essential Mode can last up to 30 days, while using the smartwatch in Smart Mode cuts that battery life down to just two days.

For all of you outdoorsmen, Casio returned to IFA this year with its latest Pro Trek watch. The Casio WSD-F30 takes the same great features of previous generations and slaps them inside of a slightly slimmer body. The 60.5mm × 53.8mm × 14.9mm body is still pretty huge, but it’s considerably smaller than what came before it and still maintains 5ATM water resistance, MIL-STD-810, and even low-temperature resistance.
Like other Fitbit devices, the Charge 3 takes little effort to set up. It works with Android and iOS devices, and all you need is the Fitbit mobile app to use it. Choose the Charge 3 from the list of devices you can pair via Bluetooth to your smartphone or tablet, and follow the on-screen instructions. After setup, you may want to also edit basic information that the Charge 3 uses when tracking activity, such as your age, height, weight, and the activity metric you care most about (steps, active minutes, etc).
Flaws but not dealbreakers: Wear OS, Google’s name for Android for smartwatches, still feels like a work in progress, and in our testing, the Google Assistant voice feature frequently dropped responses—though that could improve via software updates. The Q line’s button at the 3 o’clock position is easy to accidentally trigger, bringing up Google Assistant and sometimes sending it nonsense questions. Wear OS also lacks a left-handed mode to allow you to switch the watch around. On the workout front, Fossil Q watches lack a heart rate monitor, so they’re not able to detect workouts or help with pacing; and the size of these models—and most Android smartwatches, really—and the touchscreen interface make workouts more difficult to monitor and pause than with a dedicated fitness tracker.

For deeper integration with your Android phone, you can give Google's Wear OS platform a try with Fossil's $275 Q Control touchscreen smartwatch. It lacks GPS and support for NFC payments, which is why the Gear Sport is a better fitness-focused smartwatch for Android users, but Fossil's Google Assistant integration and stylish design make it a solid contender. However, smartwatches with Qualcomm's new Snapdragon Wear 3100 processor start shipping in October, so you may want to hold off until we put them to the test.
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