But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
It doesn't get better than the Apple Watch Series 4. The new slimmer body and bigger screen make it sleeker and more stylish than ever before. The unique modern design works for both men and women. The smartwatch comes in 40mm and 44mm styles to fit wrists big and small. You can buy it in several finishes to match your style and there are dozens of Apple-made and third-party watch bands to make the Watch your own.
But the Ionic, the first of Fitbit's devices to include an SpO2 monitor, came out more than one year ago. It's frustrating to hear about exciting features that are "coming soon," when "soon" ultimately means not weeks or months, but years. While I understand it takes time and effort to develop features like this (especially if Fitbit hopes to pursue medical device clearance or approval from the FDA in the future), I don't think Fitbit should hype features that it isn't ready to let users put to the test.
The Charge 3's module weighs in at 20 percent lighter than that of the Charge 2, so it won't weigh down your wrist when you're wearing it. I barely noticed it on my wrist when I paired it with Fitbit's woven bands, which are made of a feather-light fabric material. If you're looking for the band that both complements the device's weightlessness and remains fashionably flexible enough to go from the gym to the office, I'd go with a woven option instead of the standard silicone one.
Finding and installing apps is another sore point. Android Wear 2.0 has two ways of installing apps: On the watch directly, which is woefully awkward, or through the Play Store on the Web, which is okay. Watch faces for Wear OS exist in the kind of state Android phone apps were in during their earliest days—all over the place, so good luck searching. Watch makers would do well to include some sensible, category-spanning offerings by default in their devices.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.