Even today, fitness trackers have a few advantages over smartwatches: they're easier to wear since they have slimmer, lighter profiles. They're less complicated because they're designed primarily to keep you fit (not necessarily for things like emailing on the go). And, perhaps the most important distinction of all, fitness trackers are generally less expensive than smartwatches.
The Asus ZenWatch 3 was a previous top pick for a Wear OS smartwatch. As of now, it has reached the end of its Wear OS updates (after a very long delay getting to Android Wear 2.0). Its rotating crown does not actually work to turn or scroll anything on the screen. Its proprietary watch band connections mean that your options are limited to what is available from third parties on Amazon. And the watch is hard to find new.
The watch faces themselves are classic Kate Spade designs. You get a sultry winking moon face with perfectly curled lashes, calling you a leading lady; cute bubbly balloons for a digital watch face with numbers; a speeding cab that reassures you that you'll be there in a New York minute; and a daisy that loses petals as the time ticks away in a classic game of "He loves me; he loves me not."
Most smartwatches have a fitness component for the very good reason that a watch is moving with you throughout the day. For counting steps, encouraging activity, and tracking occasional long walks, runs, or bike rides, most smartwatches will do fine. If you want a device to track your everyday runs or cycling sessions, you want a GPS running watch. If you’re serious about tracking and improving your movement and sleep, a fitness tracker will do that for less money and look more discrete doing so (and if you have health insurance, you may get a discount or incentives to use one). There are smartwatches that lean heavily toward sports and fitness in their marketing, but there are drawbacks to each of them not found in a dedicated device. At the other extreme, if you all you really need is step counting, a hybrid smartwatch—with an analog face like a traditional watch, but with built-in motion sensors and months-long battery life—may be a better option.
The Passport is versatile in that it works with Android and iOS mobile devices. And it features the ability to make phone calls with its built-in microphone and speaker. You can use voice commands (the Passport leverages your phone's voice recognition system; such as Apple's Siri for iOS devices or Google Now for Android) to control the mobile device from the watch. And because of the analog watch face, you can easily see the time in bright sunlight.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
As of July 2013, the list of companies that were engaged in smartwatch development activities consists of Acer, Apple, BlackBerry, Foxconn/Hon Hai, Google, LG, Microsoft, Qualcomm, Samsung, Sony, VESAG and Toshiba. Some notable omissions from this list include HP, HTC, Lenovo, and Nokia. Science and technology journalist Christopher Mims identified the following points in relation to the future of smartwatches:
We actually got our hands on over a dozen of these smart watches just to get a feel for what it was like to use them. While all of them came with at least one main button (or a home button if you’re an iPhone-user), the ones that stood out had scrolling down to a science. On such a small screen, swiping isn’t always the most ideal form of navigation. Some of the best smart watches for navigation, we found, had twistable dials or bezels you could turn.
We test every new smartwatch to gauge its design and comfort. If it’s not stylish and comfortable enough to get you from an early morning workout to the office to a night out, you probably won’t wear it every day. Most smartwatches are also fitness trackers, so we put all of its sensors to the test, from step counts to heart rate to GPS (when applicable).