Like previous Gear watches, the Gear Sport uses a rotating bezel and two side buttons for most of its navigation. This works better than you’d think by looking at it, and it’s a boon to those who wear gloves for part of the year. In fact, we actually prefer this approach to Wear OS or the Apple Watch: Rotating through your home screens, notifications, lists of apps, or messages happens at remarkable speed for a tiny device. The screen is 1.2 inches and 360 pixels in diameter, but it’s brighter than our pick’s, and it looks decent enough while displaying most content, though text isn’t as sharp as on the Fossil screens. The watch itself is not small, at 43 and 44 millimeters wide and tall, respectively, and 11.6 mm thick, but it’s nowhere near as beefy as our prior pick, the Gear S3.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.