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Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Pebble (watch) was an innovative smartwatch that raised the most money at the time on Kickstarter reaching $10.3 Million between April 12 and May 18, 2012. The watch has a 32-millimetre (1.26 in) 144 × 168 pixel black and white memory LCD using an ultra low-power "transflective LCD" manufactured by Sharp with a backlight, a vibrating motor, a magnetometer, ambient light sensors, and a three-axis accelerometer. It can communicate with an Android or iOS device using both Bluetooth 2.1 and Bluetooth 4.0 (Bluetooth Low Energy) using Stonestreet One's Bluetopia+MFi software stack. Bluetooth 4.0 with low energy (LE) support was not initially enabled, but a firmware update in November 2013 enabled it. The watch is charged using a modified USB-cable that attaches magnetically to the watch to maintain water resistance capability. The battery was reported in April 2012 to last seven days. Based on feedback from Kickstarter backers, the developers added water-resistance to the list of features. The Pebble has a waterproof rating of 5 atm, which means it can be submerged down to 40 metres (130 ft) and has been tested in both fresh and salt water, allowing one to shower, dive or swim while wearing the watch.
At the 2014 Consumer Electronics Show, a large number of new smartwatches were released from various companies such as Razer Inc, Archos, and several other companies, as well as a few startups. Some had begun to call the 2014 CES, a "wrist revolution" because of the number of smartwatches released and the huge amount of publicity they began to receive at the start of 2014. At Google I/O on 25 June 2014, the Android Wear platform was introduced and the LG G Watch and Samsung Gear Live were released. The Wear-based Moto 360 was announced by Motorola in 2014. At the end of July, Swatch's CEO Nick Hayek announced that they will launch a Swatch Touch with smartwatch technologies in 2015. In the UK, the Wearable Technology Show had its début in London and was host to several smartwatch companies exhibiting their newest models.
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Using your voice with the Google Assistant function built into the Q watches (and every modern Wear OS watch) is generally okay, though only roughly 80 percent reliable. The combination of a microphone on the side of your watch, a Bluetooth connection to your phone when you’re away from Wi-Fi, your phone’s cellular Web connection, and the imperfect acknowledgement of human speech by Google Assistant do not make for anything near a 100 percent success rate. When it works, Google Assistant makes you feel connected and advanced; when it fails, you can be seen as a person who asks their wrist about the capital of Malaysia. This is more a reflection of the state of connectivity and digital assistants than of the Q watches themselves—or any Wear OS watch, for that matter—although in our experience Wear OS watches fail on voice queries more often than Siri on the Apple Watch. That said, voice dictation on the Q watches is far more reliable, at least when it comes to recognizing words and phrases, than Google Assistant. If transcription fails, it’s more likely to be because of the watch/phone connection than the watch mishearing your words.
Two watches from LG, the Watch Sport and Watch Style, were designed in collaboration with Google to launch Android Wear 2.0. The Sport is loaded with features, offering integrated GPS, LTE calls and texting (sharing a phone number with an Android phone), a speaker, a heart-rate monitor, two buttons, a rotating crown, and NFC support for using Android Pay directly from the watch. Reviews, however, suggest that the Sport suffers for those add-ons in thickness, comfort, and appearance. The Style, for $100 less than the Sport, is thinner and more comfortable; it offers Bluetooth and Wi-Fi but has a look that The Verge’s Dan Seifert describes as “kind of cheap” with a “homely design.” Neither model is easy to find at online vendors, especially in all colors.
Fitbit's Versa is a sleek, stylish smartwatch that works with both iOS and Android and costs less than $200, which makes it the best value smartwatch you can buy. The watch lasts four days on a charge, offers female health-tracking, advanced sleep-tracking and an app store with popular apps such as Starbucks and Pandora. You can even store music offline to listen to while you work out.