What’s on display?: Most smartwatches have full-colour displays, though the underlying technology will determine how good the screen looks. There has been a move towards AMOLED (active matrix organic light emitting diode) displays, as used in the Apple Watch which present a bright screen, crisp text and accurate colours. Fitness trackers tend to have lower-quality screens and may not present in full-colour, partly to save battery life.
On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015. On 24 April 2015, Apple Watch began shipping across the world. Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches," not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.
Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.