Most smartwatches are still more unisex than specifically made for women. Even though Fossil, Skagen, and Apple make very convincing unisex watches that women can actually wear, none of them are unapologetically feminine. If you, like me, have been waiting for the day when you can look at a smartwatch and say, "Oh my God! It's so cute!" your day has come.
It's also very bulky. Sitting at 46mm wide might not sound like much, but then you have the depth, and there's a lot of it here. In fact, if we had to pick one criticism of the Watch Sport it's that it crams so much in, it does so to its detriment. The size will be too overbearing for many, but the pay-off in size means that most of the great features of the Watch Sport have been discarded.
Waterproof to 165 feet and tested to military standards for durability, it includes features like a digital compass, altimeter, and barometer that you won’t find in most other smartwatches, as well as more standard tools such as GPS. The WSD-F20 can also function as a flashlight — handy in an emergency — and lets you download maps for offline navigation when you’re far from the nearest cell signal.
Battery life for the Q watches is unremarkably reliable, and that’s the best thing you can say about a touchscreen smartwatch. The Q Explorist never ran out of juice entirely while wearing it, even after having it be the primary turn-by-turn direction notifier on two 1-hour drives, followed by 30 minutes of actively tracked cycling and the usual all-day text/app notifications. While we didn’t wear the Venture for full days of testing, most reviews find no fault with the battery. The USB charger is a basic magnetic disc that slides onto the rounded back of the watch (though it could stand to stick onto the watch more strongly, like the Apple Watch’s similar disc).
First and foremost, the Movado Connect runs on top of the standard Android Wear specs package — a Snapdragon Wear 2100 processor, 512mb of RAM, and 4GB of storage. It also includes a 1.39-inch 400×400 AMOLED display, 300mAh battery, and a typical array of sensors including an accelerometer and gyroscope. There’s also an ambient light sensor here and support for NFC, meaning you’ll be able to use Google Pay with this watch.
Apple Watch Series 3: If you are an iPhone user and generally exist in Apple’s ecosystem, it makes sense to get an Apple Watch. The design quality is exceptional and the Watch makes a nice pairing with your iPhone as materials and design elements are common to both. Apple’s Health app covers most of the bases when it comes to tracking your essential fitness and activity indicators - nutrition, sleep, physical exercise, but Apple has gone further with HealthKit, which allows health and fitness apps downloaded from the App Store to share data with each other. Apple has committed to Watch, and its attention to practical and eye-pleasing design as well as useful tracking features is commendable. ($529)

But with a wider choice comes deeper deliberation. What's the difference between a fully digital dial, and a 'smart optimised' analog? What features will actually aid your day-to-day? And which would be totally useless? To answer these questions, and more, we've picked through the best smartwatches on the market to suit your no doubt very busy, hectic and urbane lifestyle.
The Apple Watch boasts cutting-edge smartwatch tech including mobile payments with Apple Pay, stand-alone GPS, full waterproofing up to 50 meters, and thousands of apps. The user interface is very simple and attractive. It's easy to use and it has advanced, easy-to-use fitness tracking features, thanks to a plethora of sensors and an excellent heart rate monitor.
The new Diesel Full Guard 2.5 has a 47mmx56mm casing which is bigger than most Wear OS watches, and there’s a 1.39-inch display at the center of that. This new refresh of the watch also includes NFC for Google Pay support, a heart rate sensor, and built-in GPS. Diesel also says this watch will last two days on a charge from the 300mAh battery. The watch also has 3ATM water resistance.
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For instance, I rarely use the touchscreen on my Fitbit Versa because the shortcuts to my most-used smartwatch features are available via the three physical buttons on the watch. Gesture recognition is hit and miss on smartphone screens, nowhere near as responsive and accurate as on your smartphone screen, so bear that in mind too. Force Touch is a useful feature that has come to smartwatches, notably the Apple Watch. Just press down or tap the screen to activate different features.
For instance, I rarely use the touchscreen on my Fitbit Versa because the shortcuts to my most-used smartwatch features are available via the three physical buttons on the watch. Gesture recognition is hit and miss on smartphone screens, nowhere near as responsive and accurate as on your smartphone screen, so bear that in mind too. Force Touch is a useful feature that has come to smartwatches, notably the Apple Watch. Just press down or tap the screen to activate different features.
As for the tech inside, the Q Venture won't let you down. It runs WearOS (previously known as Android Wear) and works with thousands of apps on the Google Play Store. You can answer texts, interact with notifications, and choose your own watch face — just like you would on any other smartwatch. Fossil has lots of nice watch faces in feminine colors, too.
No other smartwatch offers this much variety and customization, especially when it comes to female-friendly options. The Apple Watch is the only smartwatch I've ever worn regularly each day for months on end. I've reviewed dozens of WearOS watches, and although many of them are nice looking as well, they're not as fully featured or easy to use as the Apple Watch.
The style offerings for smartwatches have improved dramatically, and your options are no longer limited to “large, nerdy and round” or “large, nerdy and square.” Still, even with more than 300 Fossil-branded watches planned across 14 major watch and fashion brands, smartwatches are generally much wider and chunkier than standard watches, as the size needed to accommodate the electronics and battery lends itself to bolder, more pronounced styles.
Waterproof to 165 feet and tested to military standards for durability, it includes features like a digital compass, altimeter, and barometer that you won’t find in most other smartwatches, as well as more standard tools such as GPS. The WSD-F20 can also function as a flashlight — handy in an emergency — and lets you download maps for offline navigation when you’re far from the nearest cell signal.
If fitness is your top priority, the Apple Watch Series 1 has a good number of shortcomings compared with a dedicated fitness tracker. It doesn’t have onboard GPS, so you’ll need to carry your iPhone to accurately track outdoor activities, like running or cycling, and it’s not waterproof enough for swimming. And unlike a dedicated fitness tracker, the Apple Watch can’t automatically detect and track workouts—you have to manually start it—though this feature is coming with new Watch software this fall. And Apple’s built-in Activity app doesn’t provide much detail, so if you want to dig into your fitness data, or access sleep tracking at all, you have to download third-party apps.
The touchscreen, button, and dial (what Apple calls the “crown”) help you zoom in and out and move between apps fairly effortlessly. With this easy navigation it’s easy to forget we’re typing on a screen slightly smaller than an Oreo. In particular, we loved Apple’s app homepage, which displays all of the apps as icons in a honeycomb-like display. You can use the touchscreen to move around, and the dial to zoom in or pan out, to precisely tap on the one you want.
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