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Unlike the Apple Series 3, you can get third-party watch faces along with the default options. Many of these third-party faces also come with customizable widgets so you can manage layout without cluttering up your watch. From the homepage (which displays the time and date), you can twist the bezel to access fitness tracking data, like steps taken and calories burned, check the weather, change the song you’re listening to, or use any number of custom widgets.
Most smartwatches have a fitness component for the very good reason that a watch is moving with you throughout the day. For counting steps, encouraging activity, and tracking occasional long walks, runs, or bike rides, most smartwatches will do fine. If you want a device to track your everyday runs or cycling sessions, you want a GPS running watch. If you’re serious about tracking and improving your movement and sleep, a fitness tracker will do that for less money and look more discrete doing so (and if you have health insurance, you may get a discount or incentives to use one). There are smartwatches that lean heavily toward sports and fitness in their marketing, but there are drawbacks to each of them not found in a dedicated device. At the other extreme, if you all you really need is step counting, a hybrid smartwatch—with an analog face like a traditional watch, but with built-in motion sensors and months-long battery life—may be a better option.
The build is fantastic with IP68 waterproof and Corning Gorilla Glass DX+, and the display looks great with a resolution up to 360 x 360 and Circular Super AMOLED tech. On the larger model, the battery sports a capacity of 472 mAh, which powers the snappy Exynos 9110 Dual core processor. You can choose between Silver, Midnight Black, or Rose Gold color options, and the bands are interchangeable to match your style. But most importantly, with the Tizen-Based Wearable OS 4.0 that Samsung has optimized to work with their proprietary controls and apps, this will be the perfect sidekick to your Samsung phone.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
It doesn't get better than the Apple Watch Series 4. The new slimmer body and bigger screen make it sleeker and more stylish than ever before. The unique modern design works for both men and women. The smartwatch comes in 40mm and 44mm styles to fit wrists big and small. You can buy it in several finishes to match your style and there are dozens of Apple-made and third-party watch bands to make the Watch your own.