If you like traditional analog watches and want just a few smart features, the Cookoo 2 might be more appealing than its more full-featured rectangular competitors. Behind its hands is a monochrome display that delivers basic notifications: incoming calls (with Caller ID), missed calls, texts, e-mail, social media alerts (for WhatsApp, Line, QQ, WeChat, Skype, Facebook, Twitter), and calendar alerts. Just bear in mind that it's a very basic smartwatch, with little configurability.
Apple has continued its focus on its health focus with the Series 4. In addition to being able to detect a fall, this new Apple Watch introduces three heart-rate tracking features that will be available later this year. It lets you know if your heart rate is too low, it can detect irregular rhythms (which may indicate atrial fibrillation), and most impressively, it serves as an FDA-cleared electrocardiogram.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products.[6] Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers[7] use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.[8]

Our top pick for most people is the Apple Watch Series 4 with GPS (starting at $399), which has a huge display, ultra-fast processor, Raise to Speak Siri, fall detection and a built-in electrical heart rate sensor for taking on-the-go electrocardiograms. It also runs watchOS 5, which makes the watch even more useful with automatic workout-tracking, offline podcast playback and a Walkie-Talkie voice chat feature.
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