On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]
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If fitness is your top priority, the Apple Watch Series 1 has a good number of shortcomings compared with a dedicated fitness tracker. It doesn’t have onboard GPS, so you’ll need to carry your iPhone to accurately track outdoor activities, like running or cycling, and it’s not waterproof enough for swimming. And unlike a dedicated fitness tracker, the Apple Watch can’t automatically detect and track workouts—you have to manually start it—though this feature is coming with new Watch software this fall. And Apple’s built-in Activity app doesn’t provide much detail, so if you want to dig into your fitness data, or access sleep tracking at all, you have to download third-party apps.
The TicWatch Pro shares the TicWatch E model’s older processor and late arrival, and it would be just another big (45 mm case), thick (12.6 mm) Android smartwatch, if not for its trick of having an old-fashioned-looking LCD screen that the watch switches to when you’re not actively looking at it or using it. This feature extends battery life significantly, especially if you go for periods in Essential Mode, where you see only the LCD screen showing the time, date, and your step count. But the transition from the LCD screen back to a “smart” OLED screen is not smooth or quick, and if you switch the watch to Essential Mode, you have to reboot it to get back to regular smartwatch functions.

Aside from its jack-of-all-fitness-trades, master-of-none nature, the Gear Sport has other drawbacks. Chief among them is that voice dictation is significantly less reliable than on the Apple Watch or Wear OS and is best used for short phrases and quick replies. Then there’s S Voice, the digital assistant that can’t do much—and you probably don’t have time to learn how to make it do the few things it can do. And major apps still do not have a presence in Samsung’s marketplace—the Sport runs Samsung’s Tizen operating system instead of Wear OS—so any app or device you want to control directly on your phone is a gamble on an indie developer having the same need.
At the 2016 Consumer Electronics Show, Razer released the Nabu Watch, a dual-screen smartwatch: integrates an always-on illuminated backlit display, that takes care of some pretty standard features as date and time, and a second OLED screen, which is activated by raising your wrist, allows access to extra smart features.[80] Luxury watchmaker TAG Heuer released TAG Heuer Connected, a smartwatch powered by Android Wear.[81]
These new smartwatches build on a pretty familiar package. Both are powered by the Qualcomm Snapdragon Wear 2100 processor and run on Wear OS. Both also get GPS, NFC for Google Pay, and heart rate sensors as well. The Venture is the smaller of the two, measuring in at 40mm with an 18mm band. The Explorist, on the other hand, is a 45mm watch with a 22mm band.
Smart watches are here to change the way you live. Now you can power through your workouts while the latest technology keeps track of your every move, check your calendar and keep an eye on the weather forecast wherever you are. You can also sync your smartphone with your watch, so you can check your texts, see who’s calling and receive notifications while keeping your iPhone 6 Plus safely tucked away.
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