The style offerings for smartwatches have improved dramatically, and your options are no longer limited to “large, nerdy and round” or “large, nerdy and square.” Still, even with more than 300 Fossil-branded watches planned across 14 major watch and fashion brands, smartwatches are generally much wider and chunkier than standard watches, as the size needed to accommodate the electronics and battery lends itself to bolder, more pronounced styles.

But smartwatches have the innovation advantage these days as most companies making such devices try to develop features that competitors don't have. As a result, fitness trackers have become a bit stale. And after wearing the new Charge 3 for nearly two weeks to see how well Fitbit's gentle marriage of smartwatch and tracker features turned out, it seems the form factor remains radically unchanged—but that's not a bad thing in practice.


The Apple Watch Series 4 is now on sale, and it's the best smartwatch you can buy right now. The redesigned device, which starts at $399 for the GPS model and $499 for the cellular version, is the best smartwatch you can buy. It has a larger display and slightly bigger case size while retaining the same rounded square design the watch is known for. Even more importantly, Apple received FDA clearance for a new electrocardiogram feature that can take a 30-second EKG and diagnose atrial fibrillation.
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