Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
Although rectangular is the most common design, there are smart watches that have a circular display similar to regular watches. The Apple Watch is only available in the rectangular design. The circular design is available in the Samsung Gear S2, Moto 360, and LG G Watch R models. Many models have changeable straps, so you can dress casual, sporty, and formal.
A smartwatch is a wearable computer in the form of a wristwatch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides for management and telemetry (such as long-term biomonitoring). While early models could perform basic tasks, such as calculations, digital time telling, translations, and game-playing, 2010s smartwatches have more general functionality closer to smartphones, including mobile apps, a mobile operating system and Bluetooth connectivity. Some smartwatches function as portable media players, with FM radio and playback of digital audio and video files via a Bluetooth or USB headset. Some models, called 'watch phones' (or vice versa), have complete functionality of a typical smartphone using LTE technology.
When we compared the storage space of the Samsung Gear Sport with the other contenders, it didn’t have the most. With 4 GB — only a quarter of what you’ll get with the Apple Watch Series 3 GPS — you will have to manage your apps so you don’t run out of room. If you like to carry all of your music with you and you have an extensive library, you might run out of space with the Gear Sport.
All but the Martian Notifier claim some degree of water resistance: the LG, Samsung, and Motorola models can survive underwater up to 1 meter for 30 minutes, the Cookoo2 up to 100 meters, and the MetaWatch up to 3ATM, which is equivalent to 30 meters. Only the Martian and Motorola models claim to have scratch-resistant screens (the Martian has an anti-scratch acrylic crystal and the Moto 3 uses Gorilla Glass 3).
In 2013, the claim to first ever smartwatch to capture the full capability of a smartphone was laid by startup Omate with the TrueSmart. The TrueSmart originated from a Kickstarter campaign which raised over 1 million dollars, making it the 5th most successful Kickstarter to date. The TrueSmart made its public debut in early 2014. Consumer device analyst Avi Greengart, from research firm Current Analysis, suggested that 2013 may be the "year of the smartwatch", as "the components have gotten small enough and cheap enough" and many consumers own smartphones that are compatible with a wearable device. Wearable technology, such as Google Glass, may evolve into a business worth US$6 billion annually and a July 2013 media report, revealed that the majority of major consumer electronics manufacturers were undertaking work on a smartwatch device at the time of publication. The retail price of a smartwatch could be over US$300, plus data charges, while the minimum cost of smartphone-linked devices may be US$100.
Its only drawback is its use of Samsung’s own Tizen OS. Tizen is a custom OS that’s based on Linux. On paper it’s pretty good, letting you pair the Gear S2 with any Android smartphone, not just Samsung Galaxy phones. But it’s nowhere near as developed as Wear OS, which itself isn’t perfect. There aren’t nearly as many apps available as the Wear OS app store, but the core functionality is at least present from what is available.