The launch of Samsung's Gear S smartwatch was covered by the media in late August 2014. The model features a curved Super AMOLED display and a built-in 3G modem, with technology writer Darrell Etherington stating on the TechCrunch website, "we’re finally starting to see displays that wrap around the contours of the wrist, rather than sticking out as a traditional flat surface." The corporation commenced selling the Gear S smartwatch in October 2014, alongside the Gear Circle headset accessory. At IFA 2014 Sony Mobile announced the third generation of its smartwatch series, the Sony Smartwatch 3 powered by Android Wear. Also, the Fashion Entertainments' e-paper watch was announced.
Many smartwatch models manufactured in the 2010s are completely functional as standalone products. Some serve as being used in sports, the GPS tracking unit being used to record historical data. For example, after a workout, data can be uploaded onto a computer or online to create a log of activities for analysis or sharing. Some watches can serve as full GPS watches, displaying maps and current coordinates, and recording tracks. Users can "mark" their current location and then edit the entry's name and coordinates, which enables navigation to those new coordinates. As companies add competitive products into the market, media space is becoming a desired commodity on smartwatches. With Apple, Sony, Samsung, and Motorola introducing their smartwatch models, 15% of tech consumers use wearable technologies. This is a dense market[clarification needed] of tech consumers who possess buying power, which has attracted many advertisers. It is expected for mobile advertising on wearable devices to increase heavily by 2017 as advanced hypertargeting modules are introduced to the devices. In order for an advertisement to be effective on a smartwatch, companies have stated that the ad must be able to create experiences native to the smartwatch itself.
The Huawei Watch 2 comes into its own if you’re looking for a smartwatch that can double as a sports watch, thanks to built-in GPS and a heart rate monitor on its rear. Use the 4GB of built-in storage to save your Google Play Music playlists offline and you can pair Bluetooth headphones for a phone-free experience. The Huawei Watch 2 will work with Huawei’s own suite of fitness apps, Google Fit, or other third-party apps such as Strava, offering excellent choice.
The LTE connection will cost you about $10 a month at most carriers, and the LTE model does cost more. There's a non-LTE version, too, if you're not interested in the new feature. Most people probably don't need LTE, frankly, unless you regularly go on hikes or long runs and you don't want to be weighed down with your phone. Still, it's a nice option to have.
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All but the Martian Notifier claim some degree of water resistance: the LG, Samsung, and Motorola models can survive underwater up to 1 meter for 30 minutes, the Cookoo2 up to 100 meters, and the MetaWatch up to 3ATM, which is equivalent to 30 meters. Only the Martian and Motorola models claim to have scratch-resistant screens (the Martian has an anti-scratch acrylic crystal and the Moto 3 uses Gorilla Glass 3).